Paul Rodriguez aka P-Rod

Iconic Nike Skateboarder
Primitive lifestyle brand founder

Paul Rodriguez, aka “P Rod”, is a professional skateboarder who was recognized as a prodigy at the age of 14. He is well respected for his skateboard mastery and excels in street skating, which uses stair rails, benches and curbs as launching pads for tricks. His consistency, effortless style and persistence led Paul to travel far from his hometown of Northridge, CA to streets around the world.

Nike began sponsoring P Rod in 2004. In 2005 his first signature Nike shoe, the Zoom Air Paul Rodriguez became a bestseller. Nike has now announced the release of P Rod's 11th signature shoe, set to launch in March 2025. This is a significant milestone, as P Rod joins an elite list of athletes with ten or more signature sneakers, including Kobe Bryant, LeBron James, Kevin Durant, and Michael Jordan, making him the only Latino to achieve such recognition.

Moreover, rapper Logic has paid tribute to P Rod's legendary status in the sport with a new song titled "Paul Rodriguez" on his latest album. You can listen to it here: PaulRodriguez by Logic.

The City of Los Angeles, has created PAULRODRIGUEZ DAY: Go Skateboarding Day ! an Initiative to honor Skateboarding, every June 21st each year in the city of Venice, where the sport was born.

Paul has also been endorsed by Plan B Skateboards, Silver Trucks, Hubba Wheels, Ogio Backpacks, Von Zipper Sunglasses, Nixon Watches, Amp'd Mobile and Mountain Dew. Most recently he has been working with A Shoc Energy Drink. His father is the legendary comedian/ film and television actor Paul Rodriguez Sr., and P Rod has followed suit acting in several films and television series like The Curse of La Llorona, Street Dreams, Grind and the Selena series on Netflix. He also appeared in several Tony Hawk video games.

In 2008, Paul began his entrepreneurial journey 10 years ago, co-founding Primitive Skate lifestyle brand www.primiteskate.com , which is now top in its class. He continues as an angel investor for start- ups skaters and young entrepreneurs.