Rosa Santana

Founder & CEO of the Santana Group

Rosa Santana is the CEO of Santana Group, a top-tier minority- and woman-owned group of companies whose transformational solutions differentiate industry-leading companies through more efficient, effective, and competitive service. Since its founding in 2002, the Santana Group today includes Integrated Human Capital, Workforce Management Mexico, Diversa, Oveana, and Forma Automotive.

Santana has been a driving force within the US/Mexico outsourcing industry, and her passion for community and entrepreneurship has resulted in the creation of thousands of jobs, contributing to the economic prosperity and well-being of the diverse communities in which she does business.

In 2002, Santana launched Integrated Human Capital (IHC), a staffing company, in El Paso, Texas, and simultaneously opened a cross-border company, Workforce Management, in Cuidad Juárez, Chih., Mexico. Always seeking growth opportunities, Santana set in motion plans to expand into the surrounding metro markets, and three years later, IHC began servicing clients in Austin and San Antonio, Texas.

Over the next ten years, Santana built relationships with numerous companies and successfully delivered human capital solutions as a Tier II supplier to Toyota’s Tier I suppliers at Toyota Motor Manufacturing Texas. In 2014, Toyota named Santana and her newly formed Forma Automotive the first Hispanic-, Woman-Owned Direct Tier I Supplier to Toyota, providing fully assembled truck beds for the award-winning Tacoma truck.

Santana credits her many mentors for her success and has completed two Minority Business Executive programs at the Tuck School of Business at Dartmouth University as well as the Advanced Management Education program at the Kellogg School of Business at Northwestern University.

Santana has dedicated countless hours to empowering other minority- and women-entrepreneurs through mentoring and service in various organizations that are committed to fostering diversity and inclusion, such as the US Hispanic Chamber of Commerce, the Latino Business Action Network, and the Women's Business Council Southwest.

As a result of her business acumen and dedication to service, Santana has won awards locally, regionally, and nationally, including the 2020 MBDA’s National Distinguished Supplier Diversity Award (the first time in the history of the award that a minority- and woman-owned business was named a recipient) and the EY Entrepreneur Of The Year® Award 2019 Central Texas. Additionally, Santana was named to Automotive News' 2020 list of 100 Leading Women in the North American Auto Industry.